Red Queen Marketing
Client Success Stories
“Michelle is one of the most generous professionals I’ve had the pleasure of working with; her support and coaching sharpened my SEO knowledge for long-lasting impact.”
— Rebecca Ellwood
Senior Editor
Goal
Incorporate SEO across the business, increase blog traffic and build links to support long-term organic growth.
Results
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Hit #1 for major commercial keywords, outranking TripAdvisor
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The blog team came out of it with genuine SEO confidence that'll stick around long after we're done
What We Did
The focus was equal parts execution and education — running ongoing SEO experiments on content structure, intent and metadata, building links to blog content, and upskilling the team so SEO became part of how they naturally think and work, not something bolted on afterwards.
Goal
Establish a global brand’s presence in a competitive new territory through hyper-local SEO and geographic targeting.
Results
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Zero to ranking in 4 months in Sydney and Australia-specific search results
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Maintained a steady velocity of ~9 high-quality local backlinks per month permitting consistent authority building
What We Did
The focus was on establishing immediate local trust—layering high-authority Australian placements with niche local directories to signal relevance to Google. By maintaining a steady link velocity and optimizing for geographic intent, we enabled a global brand to outpace established local competitors in record time.
Goal
Establish niche authority for a new reviews site through topical depth and scalable commercial content in the creator economy.
Results
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Zero to Ranking in <1 Yea for high-intent YouTube and creator economy keywords
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Immediate Commercial ROI realised as the site’s first affiliate conversions were achieved through strategic internal linking and search-driven content reviews
What We Did
The focus was on building a high-velocity content engine—publishing 70+ targeted articles in just 8 months. We organized these into high-intent topical hubs to dominate the creator tool niche, creating a robust SEO foundation that proved the site's commercial viability from scratch.
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