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RAG Content Strategy: Why AI Search Rewards GEO Over SEO
Find out how to implement a RAG Content Strategy that optimises your content for GEO search.

Margaux Diaz
6 days ago


Zero-Click Search Strategy for SMEs: What Smart Brands Are Building Instead Of Chasing Traffic
Here is the zero-click search strategy SMEs need to stay visible — and what to build instead of chasing traffic back.

Michelle Tansey
Jun 19


GEO vs. AEO vs. LLMO: The Alphabet Soup Is Costing You
GEO, AEO, and LLMO share the same goal: AI citation visibility. Find out how to check all three.

Michelle Tansey
Jun 9


Your Digital PR Coverage Is Feeding AI (Just Not Yours!)
Digital PR coverage must introduce you, not your competitors. Turn brand mentions into earned brand reputation.

Margaux Diaz
Jun 5


How To Use Claude For SEO: 7 SEO Tools To Build With Claude
Knowing how to use Claude for SEO and AI search in a fast-moving digital landscape is the ultimate competitive advantage. Learn how.

Michelle Tansey
May 27


How To Build Entity Authority For The Zero-Click Era
Brands, big or small, need Entity Authority to be found in the zero-click era. Here's how.

Michelle Tansey
May 21


Cross-Functional SEO OS: The New Operating System In The AI Economy
Building an SEO OS is vital to beat the competition and be visible to AI. Find out more why shifting to an SEO OS can be good for your brand.

Michelle Tansey
May 12


Digital PR vs. Traditional PR: The Confusion That’s Costing Australian SMEs
Traditional PR and digital PR overlap in tactics but diverge almost entirely in what they measure, what they optimise for, and how they're evaluated

Michelle Tansey
May 6


How To Evaluate A Backlink: Beyond Domain Authority
Building a healthy backlink profile takes time. Find out exactly what your site needs to start ranking.

Michelle Tansey
Apr 27


We’ve Defined Links Wrong: What a Modern Link Building Strategy Looks Like
Links aren’t meant to be the outcome on their own; they're meant to be the evidence. A modern link strategy optimises for signals

Michelle Tansey
Apr 12


The Reputation Ecosystem: a Framework for Visibility& AI trust
Every brand, big or small, has a digital footprint that extends beyond their website. Question: are you shaping it, or is it shaping you?

Michelle Tansey
Mar 24


Link Building Strategies For The AI Era
This guide provides a step-by-step system for running successful link building strategies that deliver measurable value in the age of AI search.

Michelle Tansey
Mar 17


International Women's Day 2026: Why Investing In Women Is The Ultimate ROI
The cost of being a woman is a legacy of the past. International Women's Day 2026 is about closinng the pay gap by giving to gain.

Michelle Tansey
Mar 5


What Is Internal Linking? How Internal Links Improve Ranking Signals In Search
Discover what is internal linking and how it boosts how your site shows up in search. Find out best practices and why it matters even with AI.

Michelle Tansey
Feb 24


A Step-By-Step Guide To Performing An Ahrefs Backlink Audit
This guide shows how a systematic ahrefs backlink audit can help boost website authority signal over the long-term.

Michelle Tansey
Feb 16


Why You Can’t Ignore Off-Page SEO in AI Search
Trust matters now more than ever with AI search. That's why off page SEO must not be ignored.

Michelle Tansey
Feb 10


SEO Pillars: How to Get Your Business Found on Google
Learn how you can leverage SEO for your business. Know the three pillars and how these can help clients find you online.

Michelle Tansey
Jun 17, 2025


6 Types of Content That Naturally Attract Links
Learn about six types of content that can earn backlinks for your post naturally — no hard sell required.

Michelle Tansey
May 29, 2025


Content Link Building Using 'Cost of' Pages
Find out how cost pages can enhance your content link building strategy.

Michelle Tansey
May 21, 2025


How to Repurpose Content with AI
Learn practical tips on how to repurpose content with AI and create stunning visuals.

Margaux Diaz
May 14, 2025
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