Blog

Know where your brand stands in the systems AI uses to verify identity. Wikipedia and AI search visibility is just the start.

An Ahrefs study of 75,000 brands found brand mentions correlate 3x more strongly with AI search visibility vs. generic backlinks.

I've been Googling myself and my clients in AI Mode for a while now, and there's a lot you can learn from how Google interprets who you are and what you're known for.

Category PR vs. Event PR — Discover how the difference dictates your brand's AI visibility.

Gaps between campaigns cost brands 80% of their AI presence. Here's what you can do to show up better on AI search.

Use this AI Content Readability Scorer by Red Queen Marketing to check your post.

Find out how to implement a RAG Content Strategy that optimises your content for GEO search.

Here is the zero-click search strategy SMEs need to stay visible — and what to build instead of chasing traffic back.

GEO, AEO, and LLMO share the same goal: AI citation visibility. Find out how to check all three.

Digital PR coverage must introduce you, not your competitors. Turn brand mentions into earned brand reputation.

Knowing how to use Claude for SEO and AI search in a fast-moving digital landscape is the ultimate competitive advantage. Learn how.

Brands, big or small, need Entity Authority to be found in the zero-click era. Here's how.

Building an SEO OS is vital to beat the competition and be visible to AI. Find out more why shifting to an SEO OS can be good for your brand.

Traditional PR and digital PR overlap in tactics but diverge almost entirely in what they measure, what they optimise for, and how they're evaluated

Building a healthy backlink profile takes time. Find out exactly what your site needs to start ranking.

Links aren’t meant to be the outcome on their own; they're meant to be the evidence. A modern link strategy optimises for signals

Every brand, big or small, has a digital footprint that extends beyond their website. Question: are you shaping it, or is it shaping you?

This guide provides a step-by-step system for running successful link building strategies that deliver measurable value in the age of AI search.

The cost of being a woman is a legacy of the past. International Women's Day 2026 is about closinng the pay gap by giving to gain.

Discover what is internal linking and how it boosts how your site shows up in search. Find out best practices and why it matters even with AI.