6 Types of Content That Naturally Attract Links
- Michelle Tansey
- May 29
- 4 min read
Hey there!
You wanna know a secret to getting more people to visit your website and making Google love you more? It’s backlinks.
Yep, that’s when other websites link to your content. But here’s the thing: not all content gets linked to. That’s where content links come in. It's all about creating the kind of content that earns links naturally (without begging or bribing).
In this post, you’ll learn about the best types of content that people love to link to (with real examples) so your site can attract more traffic. Ready? Let’s go!
Why Want Content that Attracts Links?
Backlinks are like high-fives from other websites. When someone links to your page, it’s like they’re saying, “Hey, this is awesome. You should check it out!” And Google notices those high-fives. It ranks your website higher, helping more people find your content.
But here’s the catch: not every post will get a link. Some posts get WAY more love. So what types of posts are most likely to earn those backlinks? Let’s see!
1. List Posts
List posts are super popular because they’re easy to read, and people love getting info in neat little chunks. Think about the last time you Googled something like “Top 10 Movies to Watch” or “5 Tips for Better Sleep.” Those posts are quick, helpful, and get shared all the time.
Real Examples:
These types of posts help people find what they’re looking for — FAST. Websites that share helpful lists often get linked to because they make life easier for others. List posts are a solid starting strategy to build up your content arsenal.
2. How-To Guides
People love step-by-step instructions. When you show them exactly how to do something, they’ll want to share it with others who need the same help.
Real Examples:
Other websites love sharing tutorials that teach something new. Plus, if your guide is super helpful, they might link to it in their own posts. Boom! More backlinks! The perks? These posts are simple, evergreen, and easy to promote.
3. Case Studies
Case studies are awesome because they tell a story of what worked (or didn’t work) for a real person in real life. People trust real-life examples and have a natural craving to listen to human drama unfold. So, if you walk down this path, make sure to show them proof.
Real Examples:
If your case study shows a big win or something super interesting, other websites will want to link to it. They’ll be like, “Hey, this story is awesome. You should check it out!”
4. Infographics
Infographics are like mini visual guides. They give all the info you need in a pretty, easy-to-understand picture. Since they’re so shareable, infographics often get linked to.
Real Examples:
People LOVE infographics because they make complicated stuff easier to understand. Other websites want to share them with their audience, and BAM — more backlinks for you!
If you're looking to scale your link building campaigns, look into creating high-quality infographics. While these are harder and take longer to make, the rewards will be worth your investment.
5. Original Research or Data
Original research or data is like gold. If you have some cool stats or information that no one else has, people will want to link to it. It’s like being the first to know the coolest secret.
Real Examples:
If your research or data is new and interesting, other websites will link to you because they want to share it with their readers. Plus, journalists and bloggers often use fresh data in their posts! When you’re the source of truth, people will link to you naturally.
6. Interviews
Everyone loves hearing from experts or public personalities who have already built authority and reputation in a particular field. People trust expert opinions, and others might link to your interview because it contains valuable info.
Real Examples:
Experts are cool, and their fans will love reading what they have to say. Plus, the expert might share your post, leading to even more backlinks!
A Practical Comparison of High-Performing Content Types That Consistently Earn Backlinks
Alright, so here’s a quick breakdown of the best content types that get the most backlinks:
Content Type | Why It Works | Examples |
List Posts | Quick, easy to read, and very shareable | Top 10 must-have items when travelling across Southeast Asia |
How-To Guides | Step-by-step instructions for doing something | How to set up an ecommerce site in 10 easy steps |
Case Studies | Real-life examples of what worked (or didn’t) | How I lost my first $1,000 investment — don’t make the same mistake |
Infographics | Visual, shareable, easy to understand | First-Time Home Buyers Guide |
Original Research | New and cool stats or data people want to see | What makes people buy online? — Survey says |
Interviews | Expert opinions that people trust and share | A self-made billionaire under 30 shares how she made her first million online |
Creating Content that Attracts Links
Content creation has to be purposive. If you want to get more backlinks, focus on creating content that people love to share, that includes list posts, how-to guides, case studies, infographics, original research, and expert interviews.
Remember, more backlinks lead to better SEO which, in turn, hooks more people to visit your site. If you make awesome content, you’ll start seeing those high-fives from other websites in no time!
Ready to step up your content link building game? Time to create something worth linking to.
Set an appointment with me to learn how Red Queen Marketing can help you.
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