Content Link Building Using 'Cost of' Pages

How a Simple Cost Page Uncovered New SEO Opportunities Across Niches

Sometimes the most effective SEO content link building strategies come from unexpected places. One small discovery can reveal strengths and opportunities you didn’t even know existed.

That’s exactly what happened with a single cost-focused content page the RQM Team created for a comparison website with a global reach.

Let’s break down how this happened, how it helped shape a broader, scalable SEO strategy, and how you can replicate it for your campaigns.

It Started with Competitor Research

While doing competitor analysis in the health insurance niche, one key insight stood out: cost-related content was performing extremely well.

Specifically, pages that explained things like “how much does health insurance cost” were attracting a lot of search traffic and valuable backlinks. This is the epitome of perfect content because it satisfies user questions while also increasing chances for the content to be cited by others.

They ranked well and brought in qualified users actively looking for pricing information. It’s a powerful intent signal in search. This wasn’t just a fluke. It showed a clear demand for transparent, well-structured cost breakdowns.

Content Link Building Using 'Cost of' Pages is Scalable

That simple observation sparked a broader idea:

If cost pages perform well in health insurance, could they work just as well in other industries?

That question became a key part of a new SEO strategy.

By applying the same content structure that includes honest pricing information, FAQs, and product comparisons, our project team found that this approach was repeatable and scalable.

The cost pages would continually earn links and not just from outreach, they would accumulate organically over time. We began testing the formula across different services, industries, and countries. And it kept working!

In just six months, one page about the cost of owning a car earned high quality backlinks from extremely relevant websites in the automobile industry, including leading niche media.

Why Cost Pages Work So Well

Here’s why ‘cost of’ content pages deliver powerful results for content link building:

• It matches strong search intent. People Googling “how much does X cost” are often ready to buy or at least seriously considering it.

  
  

• It builds trust. Being transparent about pricing shows users you’re upfront, which earns credibility and encourages engagement.

  
  

• It earns links naturally. Journalists, bloggers, and businesses often link to reliable pricing pages as a reference.

  
  

• It’s evergreen. Cost pages stay relevant for a long time, with just occasional updates for price changes or service tiers.

How to Create 'Cost of' Pages

If you have yet to try cost-focused content to support your content link building strategy, here’s a quick guide to get started:

1. Start with Research

Look at your competitors. What pricing-related content do they have? Are they ranking for high-intent keywords like:

• “How much does [service] cost?”

• “[product] pricing guide”

• “[year] cost breakdown for [industry]”

Use tools like Ahrefs, Semrush, or Google Search Console to spot opportunities.

2. Build Your Cost Page

Don’t overcomplicate it. A strong cost page usually includes:

• A clear headline with the keyword

• Realistic price ranges or estimates

• Bullet points or tables to break down costs

• FAQs that cover pricing details and even factors that influence cost

• Internal links to your services or related content

3. Optimise 'Cost of' Page for SEO

It's not just about packing more information but making sure that readers can find that cost information fast. Here are some pro tips to get you started:

• Use long-tail keywords (e.g., “how much does a logo cost in Australia 2025”)

• Keep the URL clean and readable

• Use schema markup for FAQs or pricing if possible

• Include internal and external links to build relevance

4. Track Performance

Once published, monitor:

• Organic Traffic. Keep track of how many visits and unique visitors your page is getting month after month.

• Backlink Growth. Backlinks signal page authority and bring additional traffic to their page. Take note of how many domains are pointing to your page and how authoritative your backlinks are.

• Leads and Conversions. Record how your audience is responding to your call to action, and any inquiries that come from the page.

You might be surprised at how quickly it starts driving qualified traffic.

Why Create a Cost Page?

Our successes in creating cost pages in competitive niches like car insurance or health insurance to attract traffic and backlinks simultaneously clearly demonstrate how these types of pages can transform your blog or website. It’s an opportunity that shouldn’t be overlooked.

By paying attention to what worked elsewhere and asking whether it could be replicated, our team uncovered a powerful strategy that applied across industries.

If you're not using cost content yet, it’s worth investigating if this content strategy can work for your website too. Start with one cost page, measure the impact, then consider how it could fit into your broader strategy.

Sometimes, all it takes is one page to bring more eyes to your website and more customers for your business.

Contact Red Queen Marketing today to find out how we can help you execute on this strategy and more.